Branding
Fonts
Coming soon...
Colors
Warm Browns
Rich Terracottas
Deep Greens
Logos and Favicon
There will be logos for:
- Default for online store
- Social media
- Print and swag
- Business cards
- Favicon (32x32px)
Coming soon...
Social Media
Coming soon...
[preliminary] Mission
Our mission at RakuVibe is to share the beauty and tradition of Raku pottery with the world, while supporting skilled artisans and promoting cultural appreciation. Through our curated collection of handcrafted Raku pieces, we strive to inspire a deeper connection to art, nature, and heritage, enriching lives and spaces with timeless beauty and craftsmanship. We are committed to fostering sustainability, authenticity, and creativity in everything we do, while providing exceptional customer experiences and celebrating the unique stories behind each Raku creation. Join us in celebrating the art of Raku pottery and preserving this ancient craft for generations to come
[preliminary] Vision
Our vision at [Store Name] is to become the premier destination for authentic, handcrafted Raku pottery worldwide, known for our commitment to quality, creativity, and cultural heritage. We aim to cultivate a global community of Raku enthusiasts who share our passion for art, craftsmanship, and sustainability. By continuously expanding our curated collection, fostering collaborations with artisans, and innovating in online retail, we strive to elevate the appreciation and accessibility of Raku pottery, enriching lives and spaces around the globe. Through our dedication to excellence and authenticity, we aspire to be a catalyst for preserving and celebrating the timeless artistry of Raku pottery for generations to come.
[preliminary] Summarized Aim
To be the go-to online destination for authentic, handcrafted Raku pottery, offering a curated selection of high-quality pieces while promoting cultural appreciation, artisanal craftsmanship, and sustainability.
Customer Demographics
The demographics of the ideal Raku customer can vary depending on factors such as cultural background, personal interests, and lifestyle preferences. However, there are certain demographic characteristics that may be more commonly associated with individuals who are drawn to Raku pottery:
Age: While Raku pottery can appeal to a diverse range of age groups, it may particularly resonate with adults in their late twenties to seniors who have a deeper appreciation for art and craftsmanship. Young adults and middle-aged individuals may be more likely to have the disposable income to invest in art pieces for their homes, while seniors may have more time to pursue hobbies like pottery collecting or ceramics.
Income Level: Given that Raku pottery is often considered a luxury or artisanal product, the ideal customer may have a middle to upper-middle-class income level. They are willing to invest in quality, handmade pieces that add value to their homes or collections.
Education: The ideal Raku customer may have a higher level of education, as they are more likely to appreciate the artistic and cultural aspects of Raku pottery. They may have backgrounds in art, art history, or related fields, which enhance their understanding and appreciation of the craft.
Cultural Background: While Raku pottery has its origins in Japan, the ideal customer may come from diverse cultural backgrounds. However, individuals with an interest in Japanese culture or aesthetics may be particularly drawn to Raku pottery due to its historical significance and traditional firing techniques.
Location: The ideal Raku customer may reside in urban or suburban areas with access to art galleries, craft fairs, and artisanal markets where they can discover and purchase Raku pottery. However, with the rise of online shopping, geographic location may be less of a limiting factor.
Lifestyle: The ideal Raku customer may lead a lifestyle that values authenticity, creativity, and self-expression. They may prioritize experiences and possessions that reflect their unique tastes and personality, making Raku pottery a fitting addition to their homes or collections.
Environmental Consciousness: While not a demographic characteristic per se, the ideal Raku customer may also prioritize sustainability and environmentally friendly practices. They may be attracted to Raku pottery's use of natural materials and traditional firing methods, which align with their values.
Overall, the ideal Raku customer is someone who appreciates artistry, craftsmanship, and cultural heritage, regardless of specific demographic characteristics. They are individuals who seek out beauty, authenticity, and meaning in the objects they surround themselves with.
Customer Persona
Name: Emily
Demographics:
- Age: 35
- Gender: Female
- Occupation: Graphic Designer
- Income: Middle to upper-middle class
- Education: Bachelor's degree in Fine Arts
Psychographics:
- Interests: Emily has a passion for art and enjoys exploring various art forms, including pottery. She finds beauty in imperfection and is drawn to unique and handcrafted items.
- Values: Emily values authenticity, craftsmanship, and creativity. She appreciates the stories behind the artwork and seeks pieces that reflect her individuality and personal style.
- Lifestyle: Emily leads an active lifestyle and enjoys spending time outdoors, hiking, and practicing yoga. She seeks balance and harmony in her surroundings and gravitates towards natural and organic elements in her home decor.
Behavioral Traits:
- Shopping Habits: Emily prefers to support small businesses and artisans rather than purchasing mass-produced items. She enjoys discovering new artists and shops, both online and at local artisan markets.
- Decision-making Criteria: When purchasing pottery, Emily looks for pieces that evoke emotion and resonate with her aesthetic sensibilities. She values quality materials, unique designs, and the story behind the artwork.
Communication Preferences:
- Emily is active on social media platforms like Instagram and Pinterest, where she follows artists and brands that inspire her. She enjoys engaging with visual content and seeks out recommendations and reviews from trusted sources.
- Overall, Emily represents the type of customer who is likely to appreciate and purchase Raku pottery. She values the artistic expression, craftsmanship, and authenticity inherent in Raku pieces and seeks out unique, handcrafted items that reflect her individuality and lifestyle. By understanding and catering to personas like Emily, businesses can effectively market Raku pottery and create meaningful connections with their target audience.